ARIA is horizontal infrastructure — one behavioural data layer, shaped to the question each sector asks, never building the sector's models itself. It's live and paying across six verticals and ten markets, proven where the data is thinnest.
Below: the question each industry brings, and the intelligence ARIA returns. The partner builds the model. The partner owns the decision.
Live with national operators — each running its own bespoke, branded instance of the layer.
Named banks, wallets, retailers, media networks and research buyers are live today under NDA. Full partner detail is shared in a briefing.
Signed to power the consumer AI layer for the GSMA's operator membership — the channel opens to operators from August.
The model is swappable. The data layer is not.
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